Third Thursday Event Materials

Graphic DesignEvent PlanningCampaignWeb Design
Written By Jaydra Erchul-Johnson

Along with creating promotional materials for the Hillyard Third Thursday series, a large part of my contribution was designing for the in-person experience.

Image collage of printed materials created for the Third Thursday event. Artist cards, Event guides, and A-Frame signage all cohesive in design and layout.

Public Experience & Wayfinding Strategy

This project demonstrates my ability to communicate in-person experiences across formats that help the public navigate an environment, encourage participation, and reinforce brand identity and legitimacy. It includes both digital and print options to accommodate different attendee preferences.

  • Artist Cards – Encouraged attendees to interact with artists/vendors beyond the event (View PDF)

  • Event Guides – Served as an event guide, but also as passports to encourage attendee interaction with businesses (View PDF)

  • A-Frame Signage – Created awareness of branding and event boundaries. They were created with a QR code to an interactive map that could be updated live, making it adaptable for future events (View PDF)

Tools Used:

  • Adobe Illustrator

  • Adobe InDesign

  • Adobe Photoshop

    *Artist cards were created with artist-submitted biographies, edited for consistency using AI assistance tools - final revisions completed myself.

Jaydra Erchul-Johnson
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