Created to promote Global Credit Union’s youth financial education resources, this short, silent video used visual storytelling and playful music to engage families. The concept followed a young girl visiting a branch to learn about saving, spending, and sharing through Global’s educational “moon jars.” I directed the shoot, filmed, and edited the final piece to create a heartwarming, cinematic narrative that introduced kids to the basics of financial literacy in a simple and relatable way.

The campaign supported a new educational webpage I created offering coloring sheets, savings tools, and moon jar order forms. The video received more than 1,500 organic views, 39 likes, and 15 comments, earning positive engagement from members and parents across the community.