When the Northwest Museum of Arts & Culture kicked off a community-wide Sasquatch campaign, I saw an opportunity to create a playful crossover video that highlighted Global Credit Union’s sense of humor and community involvement. I developed the concept, planned the shoot, directed our COO and branch staff, and edited the final piece using cinematic angles, music shifts, and overacted performances to build suspense and a fun payoff.

The result was a memorable, lighthearted social video that received strong engagement and reinforced Global’s friendly, approachable brand personality. The video earned more than 2,500 organic views and strong engagement from local followers, sparking positive reactions and shares throughout the community.