My Story

From very early on in my life, relationships have always fascinated me. Not just romantic relationships but relationships with one another as humans, with our chosen brands, and with our chosen products. I’m a total nerd who loves to ask “why” people are doing what they’re doing and “how” they’re doing it.

I’ve also always been an arts person. Any artistic project we had to do in school, I was all in. In my AP sciences classes, I was designing infographics and clever copy to make the study notes more interesting and to help retain the information. I quickly learned that creativity is not separate from structure. It’s who I am.

I was torn in what to do with my life because of these interests. For a while, I was convinced that I was going to be a psychologist or a lawyer. However, I quickly realized that what really interests me is helping people make sense out of things. Different cultures, different languages, different attention spans all impact our ability to communicate with one another. That’s where my curiosity became a career.

Every brand, event, and movement has a story to tell, and that’s what I’m most passionate about. Over the past eight years, I’ve built a career helping people and organizations share their stories through marketing, design, and multimedia. My background in film, graphic design, communications, and web gives me a mix of structure and creativity that keeps projects both strategic and meaningful.

And as a tech-driven Millennial with Gen-Z preteens, I stay humble, curious, and just trendy enough to keep up.

Good design doesn’t just tell people what to think, it makes them feel something real.

Jaydra Erchul holding a black folder and keys outdoors in front of a multi-story brick building and parked cars.

Doing the most

(Relevant highlights I’m proud of)

  • Started organizing and producing back in high school (Communications Chair and AV Club kid for life)

  • Studied film and storytelling at Columbia College Chicago before returning to Spokane

  • Completed additional coursework in communications and multimedia through the Community Colleges of Spokane

  • Vice President of the SFCC’s Graphic Design Club

  • 8+ years as a Senior Multimedia Designer in corporate marketing

  • Served on the board of AAF Spokane (Co-Chair, Chair of the ADDYs, and Communications Chair)

  • Guiding the early-stage development of a local Creative District through design, storytelling, and community strategy

  • Known for making pretty spreadsheets and creating videos that make people cry

  • I also document weddings — because I’m a hopeless romantic who believes every story deserves to be told with care.

Jaydra in Alaska
Jaydra with Addy Awards
Jaydra with fellow AAF board members

Stories matter more when we remember the people behind them.
This is mine, and it’s why I care so much about yours.